Breakout Sessions

We’re bringing you the top experts on topics that matter to you, the business owner. The session lineup is designed to tackle some of your day-to-day headaches and stumbling blocks. We have sessions like ‘Ask a CPA & Attorney,’ ‘Relationships=Revenue,’ ‘Social Media Ads That Sell,’ and more. The hardest part of your day will be deciding which sessions to attend!

Breakout Sessions

  • Marketing - Website & SEO

    Brian Ostrovsky

    Room # 1: 2:00 - 2:45 PM 

    How to Unlock Google, Referrals & More

    Your business has a unique story to tell—are you making it easy for people to find and share? This session will show you how to unlock the power of Google, referrals, and more using simple, effective strategies. Based on our Marketing 3-4-5™ approach, you’ll learn how quick, 15-minute activities can improve your visibility, drive engagement, and help you reach your goals. Walk away with actionable insights to boost your marketing with minimal time investment.


  • CPA and Attorney

    James Scarlett & Kent Moore

    Room # 2 10:00 - 10:45 AM

    Financial Mistakes that Kill Small Business - And How to Avoid Them 

    &

    AI for Entrepreneurs.

    James Scarlett

    The breakout session, "Financial Mistakes That Kill Small Businesses—And How to Avoid Them," will help small business owners identify and prevent common financial pitfalls. Topics include poor cash flow management, mixing personal and business finances, underpricing services, tax planning mistakes, and failing to plan for growth. Attendees will gain practical strategies, such as implementing a cash flow forecast, structuring pricing for profitability, and optimizing tax planning. The session will conclude with a Q&A and an actionable financial health checklist to reinforce key takeaways. Business owners will leave equipped with the knowledge to strengthen their financial foundation and drive long-term success.

    Kent Moore

    Using AI to prepare initial drafts (to be reviewed by a lawyer!) of your business and legal documents including leases, contracts, employee handbooks, even branding designs, including a live demonstration of ChatGPT.





  • Sales

    Kevin Pesta

    Room # 2 2:00 PM - 2:45 PM 

    The Selling Equation

    What are you really selling?  A "How To" on creating your market niche with Points of Differentiation. The session will also focus on increasing sales while simultaneously adding value and customer satisfaction, particularly in face-to-face selling situations.


  • Google

    Netta Dobbins

    Room # 3 10:00 - 10:45 AM

    Digital Skills for Everyday Tasks

    Learn how to manage work and life tasks more effectively using Google tools. Whether you want to create a to-do list, meeting agenda, or presentation, these best practices will boost your productivity.



  • Customer Service

    Vance Morris

    Managing Customer Experience

     About the Presentation: Discover how to transform your business operations into magical customer experiences with Vance Morris's Systematic Magic. Learn from a Disney veteran who has turned ordinary businesses into extraordinary service powerhouses.

    Key Highlights:

    • Insightful Strategies: Uncover the secrets behind Disney’s legendary service and how you can implement them in your own business.

    • Actionable Tips: Practical advice you can start using immediately to improve customer satisfaction and increase profits.

    • Engaging Storytelling: Vance’s engaging storytelling will keep you entertained while you learn invaluable business lessons.



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